Pepsi MAX – Time Tunnel

One night in early December, under the cold and gloomy tunnels of London Bridge, Pepsi Max U.K. gave unsuspecting commuters a shock with some high-speed augmented reality and stereo projection technology.

We enabled the stunt using a fine gauze partition stretched inside the tunnel on which the animations were projected. Add in some clever use of lighting, set dressing and perspective effects, and the tech is hidden and ready to shock and awe with some startlingly realistic effects.

Details

Brand:

PepsiCo

Agencies:

AMV BBDO, HSI, OMD

Campaign Type:

Interactive, Experiential

Got a project you'd like to discuss? Please get in touch.

Or we can call you...