One Direction Fan Spots

To promote “Midnight Memories”, the third album from One Direction, Sony Music launched One Direction ‘Fan Spots’ across London. In a media first, the campaign took ten traditional roadside posters and retro-fitted them with Wireless technology to provide access to exclusive mobile content for thousands of fans around the capital.

The creative technology solution from Grand Visual, allowed fans to browse exclusive content, listen to new tracks, and download photos, lyrics, and create personalised and bespoke content.

Details

Brand:

Sony Music

Agencies:

Kinetic Fuel, Mindshare, JCDecaux Innovate, Grand Visual

Campaign Type:

Interactive, Experiential

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