1. Brief
O2 wanted to highlight their 99% 4G mobile coverage in the Manchester area with an Augmented Reality campaign with a social sharing aspect.
2. Response
Based on O2’s television ad, the application layered the goslings animation over a camera feed of the busy street. Facial recognition was used to trigger the AR experience when shoppers were looking at the screen. Once the AR experience was activated, shoppers were prompted to take a selfie with the baby geese to share on social media.
3. Results
Shoppers loved the concept and many stopped to interact with the creative.
