Nike #MakeItCount

Teens had the opportunity to star in their own #makeitcount ad when they visited Nike stores at Westfield shopping centres and Oxford Circus. Their portraits and pledges were broadcast to screens across the shopping centres and on the London underground. In total, 2,743 teen-created ads were showcased and participants also received their signed photo pledges by email so they could share on Facebook which generated over 250k views and 17k tweets.

Details

Brand:

Nike

Agencies:

Wieden + Kennedy, AKQA, MindShare, Kinetic

Campaign Type:

Dynamic

Got a project you'd like to discuss? Please get in touch.

Or we can call you...