NCDV – Drag Him Away

To raise awareness about how people can intervene to help put a stop to domestic violence the NCDV launched a 5-screen interactive billboard execution featuring an abusive domestic situation with the call to action “USE YOUR PHONE TO STOP THIS NOW.” Powered by ‘Agent’, Grand Visual’s mobile and DOOH interaction platform, onlookers could control the scene by using their handset to drag the man away from the woman and onto adjacent billboards.

Details

Brand:

NCDV

Agencies:

JWT, Grand Visual, Smuggler, JCDecaux

Campaign Type:

Interactive, Experiential

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