My Monopoly

No, a riot didn’t break out, or crime take place — the “arrests” were part of an August 9th digital experiential marketing event to launch Hasbro’s new My Monopoly board game.

Throughout the day, the Four Dials area of Westfield Stratford was transformed into a giant interactive Monopoly game. Using their smartphones, shoppers could could choose their favourite movers to participate in a giant digital version of the game that was displayed above them on the large Exterion Media screen.

Details

Brand:

Hasbro

Agencies:

OMD UK, Talon

Campaign Type:

Interactive, Experiential

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