Microsoft Windows Phone 8

This people-powered campaign was designed to show how Windows Phone is unique to each user. By enticing young, sociable adults to interact with the advert, we then turned them into “everyday celebrities,” by starring them in the UK’s largest interactive DOOH advertising campaign. More than 15,000 interactions were made and the broadcast element reached 66% of 25-44 year olds.

Details

Brand:

Microsoft

Agencies:

UM London, Rapport

Campaign Type:

Interactive

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