McDonald’s See One Want One

Continuing its campaign to hero ‘The Big Mac’, McDonald’s launched an innovative, live, one-day Digital Out of Home stunt. As people walked below the giant Outdoor Plus billboard situated on a busy London junction, tantalising ‘Thought Bubbles’ featuring McDonald’s flagship burger magically appeared above their heads and appeared to follow them along the high street. The digital activation used Grand Visual’s ‘Agent’ platform to enable live interaction between a tablet device and the digital billboard and was controlled by on-site operators.

Details

Brand:

McDonald's

Agencies:

Leo Burnett, OMD, Talon

Campaign Type:

Interactive, Experiential

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