McDonalds has launched an exciting Digital Out of Home campaign to enhance the 10 year anniversary McDonalds Monopoly campaign running in partnership with Hasbro. This year the “Golden Chances” campaign has £10 million worth of prizes up for grabs for customers of McDonalds.
This year OpenLoop will deliver localised updates across eight different regions with the number of prizes claimed in the local area. The campaign was delivered on over two hundred screens across thirteen media owners. The campaign was created by Leo Burnett, planned and booked by OMD and Talon and ran from 30th March to the 4th of April.