Marmite Love it or Hate it Screen

In the first ever interactive Christmas lights installation on Oxford Street, Marmite promoted its limited-edition Gold Christmas jar in a campaign that featured members of the public. The campaign allowed participants to submit a picture of themselves wearing an expression of love or hate and see it displayed on a specially designed digital banner hanging above Oxford Street. Shoppers could upload their pictures via Marmite’s new Facebook page, or via an interactive bus shelter screen fitted with a camera. All photos were delivered through OpenLoop, and those who couldn’t make it down to the capital could still see their ‘face in lights’ via a live webcam and photo gallery on Facebook.





adam&eveDDB, Mindshare, Kinetic

Campaign Type:

Dynamic, Interactive

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