Lynx Rise

To celebrate the launch of Lynx Rise, the new morning shower gel for men, Unilever instigated a multi platform DOOH campaign. To emphasise the products ability to wake you up and keep you alert – the DEP execution featured four different women and posed different questions to test the viewers recall. ┬áThe campaign was supported with 2 DIGIwall concepts developed by GV at Oxford Circus and Angel. The campaign went on to win Gold at the Unilever Awards for Outstanding Communication.

Details

Brand:

Lynx

Agencies:

Unilever, Mindshare, Kinetic

Campaign Type:

Linear

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