Lynx launched a large format digital billboard campaign which featured members of the public alongside virtual angels which appeared to fall from the sky and interact with them adoringly. In the UK, over 25,000 guys got up close and personal with the Lynx Angels, and 300,000 people saw the effect in-situ before the campaign was replicated in seven other Lynx markets.
A film of the Lynx Angel encounters was also posted online turning this localised event into a campaign with global reach. The film received over 1.3m YouTube views, 250,000 Facebook likes and achieved over 249 posts including Wired US and the BBC, delivering an estimated 240,000,000 OTS. Angel Ambush won two Bronze Cannes Lion’s in the Outdoor and Media categories and was inducted into the Outdoor Hall of Fame.