London Fashion Week 2012

The British Fashion Council partnered with CBS Outdoor and Grand Visual to bring a live feed direct from London Fashion Week to Cross-track Projection (XTP) Screens across London Underground. For the first time, a dedicated photographer had exclusive backstage access and could wirelessly deliver a series of behind-the-scenes photos direct from the catwalk to the Tube, entertaining fashion conscious Londoners during their daily commute. Images were projected alongside highlights from the @LondonFashionWk Twitter feed and were delivered via OpenLoop – the campaign management dashboard.

Details

Brand:

British Fashion Council

Agencies:

CBS Outdoor, Grand Visual

Campaign Type:

Dynamic

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