Lloyds TSB Sidecar Grand Prix

Lloyds TSB instigated an interactive cross platform driving game to promote its Personal Current Account smart features. ‘Sidecar Grand Prix’ challenged the driver to collect different icons in the fastest time. Each icon represents a key feature of the current account and all features are summarised at the end of the game along with the user score and call to action to visit the nearest branch or website.

Details

Brand:

Lloyds

Agencies:

RKCR/Y&R, MEC, Kinetic

Campaign Type:

Interactive

Got a project you'd like to discuss? Please get in touch.

Or we can call you...