ITV Rugby World Cup

This tactical campaign kept fans up to date on England’s progress during the Rugby World Cup and reminded them to watch it live or catch up later on ITV1 HD, ITV.com or on ITV’s Rugby iPhone App. Each Friday the campaign featured real-time score updates and live commentary from ITV’s marketing team and on Monday’s playout match statistics summarised the weekends play.

Details

Brand:

ITV

Agencies:

BBH, Mindshare, Kinetic

Campaign Type:

Dynamic

Got a project you'd like to discuss? Please get in touch.

Or we can call you...