Heineken Celebrate London 2012

Heineken activated its sponsorship of the London 2012 Olympic Games through an online hub with fan-generated content. Heineken fans were encouraged to upload their photos celebrating the Olympics to www.thefanhub.co.uk. The best content was pulled into OpenLoop and then published across London underground and overground stations each day.

Details

Brand:

Heineken

Agencies:

Iris, Mediavest, Kinetic

Campaign Type:

Interactive

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