Green Giant – One Giant Pledge

At Grand Central Terminal in NYC, General Mills launched an augmented reality experience allowing families to interact with a larger-than-life augmented reality Green Giant. One Giant Pledge generated 600 million media impressions from nearly 500 placements, 400 live event pledges and over 22,000 Facebook pledges. The campaign succeeded in refreshing the iconic Green Giant character and positioning the brand as a leader in the healthy eating category.

Details

Brand:

Green Giant

Agencies:

General Mills, Olson, Event Eleven, Grand Visual

Campaign Type:

Interactive, Experiential

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