Green Giant High Five

General Mills initiated a Digital Out of Home game at Manchester’s Trafford Centre based on augmented reality technology. Participants appeared on-screen beside the 4 metre tall Green Giant and those who managed to “high-5” him triggered celebratory sweet corn fireworks. The campaign entertained thousands of families over the course of the weekend and helped to raise awareness about Green Giant’s role in maintaining a healthy diet.

Details

Brand:

Green Giant

Agencies:

Work Club

Campaign Type:

Interactive, Experiential

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