Google Programmatic

The world’s first programmatic OOH campaign, using the best of online and digital OOH technology to realise the true power of OOH as a digital media channel. Using real-time audience insights, integrated technology and contextual creative, we delivered more effective OOH advertising and unprecedented buying efficiencies, proving the case for digital OOH as the next frontier for the programmatic market.

Details

Brand:

Google

Agencies:

OMD, Talon

Campaign Type:

Dynamic

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