Google Outside

Google has launched a location based Digital Out of Home campaign serving up geo-targeted search results to bus shelters and tube stations across London. As part of a pilot scheme, called “Google Outside”, the screens adapt Google Now smartphone technology – to provide people with information about their location, such as nearby restaurants, tourist attractions and businesses. The content is tailored to the location of the screen, time of day, and also takes into account things like the weather – providing information about a local cinema’s on rainy days, for example.

Details

Brand:

Google

Agencies:

R/GA London, Talon, Manning Gottlieb OMD, OpenLoop

Campaign Type:

Dynamic

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