Google+ Front Row

On Sunday the 16th March selected Man U fans from around the world were beamed to the front row of Old Trafford for the premiership match against Liverpool. In a world first, Manchester United partnered with Google + to enable 15-20 fans to show their support and have their video streams featured live on pitch-side digital hoardings.

Google+ and Manchester Utd football club worked with adam&eveDDB who helped devise the campaign and Grand Visual who provided production and creative technology. This ambitious event required a bespoke technology solution which incorporated chat between director and guests, live moderation, feed delay and live content capture and deployment to Manchester Utd perimeter boards.

It worked brilliantly. Man U fans from around the world could be seen reacting live to the match events with lots cheering and jubilation as well as tense faces during the penalties. The complex technical build successfully engaged international sports fans via the hashtag #MUFrontRow and allowed a select few to share in the heightened excitement of being at the game alongside the 75,000 ticket holders and in front of a 1 billion global TV audience.

Details

Brand:

Google

Agencies:

Adam & Eve DDB

Campaign Type:

Dynamic, Interactive, Experiential

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