Fosters Gold Smart/Casual

Fosters produced a media first when they created a digital bus shelter campaign that enabled passers-by to create and submit content directly to Facebook. Using the interactive touch-screen, participants could dress up in various “smart/casual” outfits using the digital wardrobe to swap between tops, trousers and shoes. A picture of them wearing their preferred ensemble was then taken and uploaded to Fosters Facebook wall.

Details

Brand:

Fosters

Agencies:

Adam & Eve, Starcom Mediavest, Kinetic

Campaign Type:

Interactive

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