The Flower Council of Holland wanted to promote flowers from the Netherlands as the ultimate gift. Working with Rapport, we created a dynamic digital experiential OOH event that would engage shoppers at Westfield London, and drive participation of the ‘Favourite Flower’ game on a dedicated website.
The activation featured ‘Flower Hunks’ who encouraged shoppers to post a message on Ocean Outdoor’s Eat Street screen to a friend or loved one via a tablet device. After selecting a favourite flower their message would then appear as if written in flowers nestling within a sumptuous grassy meadow. Using Grand Visual’s OpenLoop platform, a snapshot of each message was also distributed to fifty digital 6 sheet units and the Centre Spectacular screen inside the Westfield shopping mall.