Facebook Friends

Facebook ran a dynamically enabled multi-channel DOOH campaign ‘Friends’ that aimed to start conversations around Facebook and friendship. The campaign explores the importance of friendship in our lives, using User Generated Content (UGC) from its Facebook Friends Photo App to populate the campaign creative.

The app collates pieces of UGC around the theme of friendship, which are then seamlessly integrated with OpenLoop in order for the photos to be moderated before they are distributed to DOOH networks nationwide. The campaign ran for eight weeks, across ten media owners with twenty-two dynamic formats.

Details

Brand:

Facebook

Agencies:

Mindshare, Kinetic

Campaign Type:

Dynamic

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