Dove Ascot Ladies Day

To kick-off the Dove Invisible Dry campaign, Unilever initiated a tactical digital experiential event at Waterloo station to coincide with Royal Ascot’s Ladies Day 2014. Women heading to the racing were were offered the chance to have a professional photograph taken, which would then be displayed on the huge Motion@Waterloo screen above the station concourse.

Experiential staff could select or type a line of copy to be included with the image and then, using the custom tablet app we developed, live-stream selected images via OpenLoop to the screen and the brand Facebook page. In addition, a live infographic displayed the range of colours racegoers were wearing which updated in real time.

Details

Brand:

Dove

Agencies:

N2O, Mindshare, Kinetic, Grand Visual

Campaign Type:

Interactive, Experiential

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