Disney Side Shadows

Disney Parks wanted to refresh its #DisneySide activation running in North America and increase social engagement. The initial brief was to create a social video from the Out-of-Home experience that would bring to life the essence of the Show Your Disney Side campaign in a fun and unexpected manner that would encourage viewers to share via social media.

To do this, Disney Parks installed a storefront facade that displayed ‘shadows’ of shoppers as they passed by…only the shadows were of Mickey, Minnie, Goofy, Anna, Elsa, Olaf, and other Disney characters.

Details

Brand:

Disney

Agencies:

Direct

Campaign Type:

Interactive, Experiential

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