#ContiQuiz – Euro 2016™

UEFA Euro 2016’s™ official tyre sponsor Continental Tyres launched their dynamic DOOH campaign across 2000 formats, including Waterloo Motion and Socialite Screens in sports bars across the UK. The campaign was live throughout the tournament, and with the help of Squawka, real time match data was displayed as well as the #ContiQuiz live twitter streams with fans predictions and messages. All content was delivered via OpenLoop.

Details

Brand:

Continental Tyres

Agencies:

Initiative UK, Rapport

Campaign Type:

Dynamic

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