Choc-a-holic Joy

Cadbury is the first brand to create a live augmented reality (AR) experience on the new Motion@Waterloo screen in London. The 40 metre length indoor LED screen — which spans the gate line of six platforms — featured Cadbury’s “Win Your Joy in Chocolate” promotion as a domination event over two days in June, 2014.

Details

Brand:

Cadbury

Agencies:

PHD, Talon

Campaign Type:

Interactive, Experiential

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