Cadbury Spots vs Stripes

Olympic sponsor Cadbury launched a large format augmented reality billboard campaign as part of its Spots vs Stripes activity. Running in 9 UK shopping centres, the billboards featured two interactive games to encourage users to challenge friends to a contest of ‘Head & Spoon Race’ or a game of ‘Heady Keepy Uppie’. The games used facial recognition software coupled with gesture based technology and encouraged participants to go online for more games at






Fallon, PHD, Posterscope, Grand Visual

Campaign Type:

Interactive, Experiential

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