Cadbury Spots vs Stripes

Olympic sponsor Cadbury launched a large format augmented reality billboard campaign as part of its Spots vs Stripes activity. Running in 9 UK shopping centres, the billboards featured two interactive games to encourage users to challenge friends to a contest of ‘Head & Spoon Race’ or a game of ‘Heady Keepy Uppie’. The games used facial recognition software coupled with gesture based technology and encouraged participants to go online for more games at www.spotsvstripes.com.

 

Details

Brand:

Cadbury

Agencies:

Fallon, PHD, Posterscope, Grand Visual

Campaign Type:

Interactive, Experiential

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