Cadbury Mini Rolls – Freeze Me

Premier Foods launched an interactive, socially enabled Digital Out of Home campaign to promote its new ice-cream flavoured Cadbury Mini Rolls. The photo activated campaign prompts passers-by to “touch to freeze yourself” and become a part of the campaign. User photos were then delivered in a mall specific geo-targeted response using the OpenLoop dashboard.

Details

Brand:

Cadbury

Agencies:

Starcom MediaVest

Campaign Type:

Interactive

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