Bulmers Crowd-Sourced DOOH

To launch two new cider variants – black cherry and red grape, Bulmers launched a summer campaign that delivered tweets direct to screens in pubs, bars and shopping malls. The twitter enabled digital posters crowd-source regional audiences to ask about their weekend plans and promoted the hashtag #Beginwithabulmers to tweet their answers to. The live twitter stream was moderated and published to screens instantly via OpenLoop – the Digital Out of Home campaign management dashboard.

Details

Brand:

Bulmers

Agencies:

Starcom MediaVest, adam&eveDDB

Campaign Type:

Dynamic

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