BP Home Team

Throughout the Olympic and Paralympic Games, BP ran a campaign to champion everyone involved in making the Games a success, from drumming up local support to making tea for weary builders.  The campaign integrated UGC content from BP’s Facebook page where users could nominate themselves for the chance to win London 2012 tickets. Dynamic content was delivered via OpenLoop to digital out of home networks across London.

Details

Brand:

BP

Agencies:

Oglivy, MindShare, Kinetic

Campaign Type:

Dynamic

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