Belvita Biscuits

Kraft Foods launched a large scale digital out of home campaign including a live interactive poster at Euston Station for Belvita Biscuits. It was the first time JCDecaux’s Transvision screen hosted a live copy campaign addressing individual members of the public. Bespoke messages targeting morning commuters were managed and delivered via the OpenLoop Dashboard.

Details

Brand:

Belvita

Agencies:

Euro RSCG

Campaign Type:

Dynamic

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