Batman V Superman: Dawn of Justice

Warner Bros. launched an international Digital Outdoor campaign to give movie goers a taste of what it’s like to become their favourite DC Superhero. Ahead of the hotly anticipated release Batman V Superman: Dawn of Justice, the interactive touch screen experience rolled out on Digital Bus Shelters across Europe and Australia, allowing passers-by to become their revered superhero in a personalised AR experience.

Details

Brand:

Warner Bros

Agencies:

Warner Bros, JCDecaux

Campaign Type:

Interactive, Experiential

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