Disney Infinity 3.0 AR

We worked with the Disney Infinity team to create an augmented reality experience for fans to enjoy at E3 and in San Diego during Comic-Con. They were able to choose a favourite character to have a ‘meet and greet’ with giving them an opportunity to experience and engage with them on a whole new, and truly immersive, level. The interaction was digitally captured and was then sent back to the user for them to share with their friends on social media.

Details

Brand:

Disney

Agencies:

Direct

Campaign Type:

Interactive, Experiential

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