Audi was the launch advertiser on JCDecaux’s [email protected] site — the Audi Dashboard was a dynamic digital out of home creative concept featuring a programme of realtime content developed specifically for the site by BBH London and produced by Grand Visual.
The Audi Dashboard ran as a domination for two weeks and featured live data and contextual messages reflecting on “One day in the life of Waterloo”. A series of interesting and unusual station facts were delivered in real-time and then compared to features in the full Audi range.
The Audi Dashboard also provided travellers with useful real-time information through it’s 18 hours a day of play out – refreshing every two minutes to ensure audiences remained engaged. A live Twitter feed using the hashtag #AudiWaterloo allowed commuters to participate in the on-screen conversation.
Grand Visual was responsible for the digital production and dynamic content. The live feeds were managed by OpenLoop – the dynamic digital out of home campaign management platform.