Batman Fight Scenes Showcased on Large-Format DOOH Screens
Batman: Arkham Origins – the new video game from Warner Bros. has initiated a Digital Out of Home campaign ahead of its release on 25th October 2013. Based on the DC Comics superhero Batman, the new game is the third instalment in the Batman: Arkham series and features an expanded Gotham City and an original prequel storyline.
The DOOH campaign began this week and is running on large format iconic digital outdoor screens across the UK including Westfield’s Digital banner, the Holborn Eye, and Ocean Outdoor’s Portland Tower screen in the heart of Manchester.
Grand Visual produced the campaign which showcases a young, unrefined Batman and reads “Your enemies will define you.” The creative was adapted to suit each different digital format and environment with full motion screens running fight sequences from the official trailer game footage. Pack shots and social media handles are also included for more information. The Digital Outdoor push was planned and booked by PHD and Kinetic and supports a broader outdoor campaign as well as TV, press, radio and digital activity.